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In preparation for the 2011 Super Bowl, the city of Indianapolis reconstructed Georgia Street to be a pedestrian centric route to Lucus Oil stadium. The revamped street is now a premier location for outdoor events and parties. After the successful completion of the Super Bowl, it was determined that the street itself needed to be branded in order to properly promote the unique space.
While working at Borshoff, I was giving the opportunity to design a concept logo for the street.